Thursday July 10, 2025, Unceded territories of the Coast Salish Peoples/Vancouver, BC – The Canadian Parks and Wilderness Society – British Columbia (CPAWS-BC) is thrilled to announce a creative collaboration with local brewery Container Brewing: a custom-labeled beer in support of wildlife, species at risk, and BC’s commitment to protect 30% of lands and waters by 2030.
Launching July 17, 2025 at a special nature-themed trivia night at Container Brewing, DILF Lager (Dude, I Love Forests)—features a limited-edition label inspired by iconic wildlife and ecosystems in BC. This unique partnership blends conservation with craft beer culture to bring environmental advocacy into new spaces—and to new audiences.
“This collaboration is about bringing people together in a fun, creative way,” says Brynna Kagawa-Visentin, Campaigner with CPAWS-BC. “We want to reach people who care about nature but might not yet feel connected to conservation efforts. This beer is an invitation to learn more, take action, and be part of a growing movement to protect what makes BC unique and beautiful—and with partial proceeds supporting our conservation work, every sip makes a difference.”
“As a brewery founded by people who spend as much time as possible outdoors—on the trails, in the forests, along the rivers—we understand how much wild spaces in BC give back to us,” says Dan Webster, Cofounder of Container Brewing. “Partnering with CPAWS-BC to help protect those same lands and waters just made sense. We take pride in brewing with purpose, and this collaboration lets us raise a glass to the places we love while helping ensure they’re still here for the next generation to enjoy.”
Launch Event Highlights:
- Venue: Container Brewing, 1216 Franklin St, Vancouver, BC V6A 1K1
- Date: July 17, 2025, 7 PM (limited capacity, arrive early to secure your spot)
- Partial proceeds from each beer sold go directly to CPAWS-BC’s conservation efforts
Can’t make it? Starting July 17, DILF Lager will be available at Container Brewing—while supplies last. Every can helps protect the lands, waters, and wildlife that make BC so special. Ten percent of all beer sales on launch day will be donated to CPAWS-BC, along with 10% of all future DILF Lager sales.
This initiative directly supports CPAWS-BC’s goal to see at least 30% of land and water in BC protected by 2030. In 2023, the BC government, First Nations, and the federal government, committed to this goal of 30% protection in a shared agreement. Protecting large, connected, high-quality habitats is critical to sustaining biodiversity, supporting healthy ecosystems, and strengthening partnerships with First Nations who steward these lands.
“From old-growth forests to salmon-bearing rivers, BC is home to some of the most spectacular ecosystems on Earth,” says Kagawa-Visentin. “But they’re at risk. Today, nearly 1,900 species, sub-species and ecosystems are at risk of disappearing. With community support, we can protect these places, not just for wildlife, but for future generations.”
Whether you’re a long-time supporter or new to the cause, this is your chance to raise a glass for nature and be part of the solution. Because in BC, protecting biodiversity isn’t just good for the planet—it’s essential for our shared wellbeing, economy, and future.
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For interviews, contact:
Brynna Kagawa-Visentin
Campaigner – Lands & Freshwater Program, CPAWS-BC
604-685-7445 x 7
